WHY IS IT SO HARD TO PLUCK?
It took me two years to deliver my promise to my wife - finally,
I came home with a tweezer worthy of its name.
One evening a couple of years ago, I heard my wife cursing her tweezer.
It kept cutting rather than plucking her eyebrows.
I’ve worked in the beauty business all my life and figured I could solve her problem rather easily. I made her a promise that I would be back the next day with a tweezer that would satisfy her needs.
One day became almost two years.
During these years, I realized that tweezers are complicated products that need true craftsmanship. While thoroughly researching different tweezers, I became obsessed with craftsmanship. I spent day and night searching, and all signs lead to a small village in the northern part of Italy.
I ended up meeting an Italian tweezer specialist, with over 40 years of experience perfecting the three qualities of a great tweezer – comfortability, a perfect grip, and long-lasting quality.
I knew our collaboration was meant to be. After a couple of months, with my designs applied to this truly artisan approach to tweezers, Browgame was founded.
Every Browgame tweezer has gone through at least 18 different production steps at the hands of the world´s most skilled tweezer craftspersons.
I make the same promise to our customers as I did to my wife - that I would never launch a Browgame product if I didn´t believe it was the best choice in the market in quality, sustainability, and design.
JONAS LOBODA LINDQVIST - FOUNDER OF BROWGAME COSMETICS